Global LBS Challenge winners

摘要

Italian location-based service (LBS) spe-I cialist UbiEst (Latin for 'where is?') is the European grand prize winner in digital mapping specialist NAVTEQ's 2008 Global LBS Challenge with its UbiSafe application. Designed for personal security, contact locating and emergency needs this can, for example, give parents the comfort of always knowing where their children are. Users can set preferences or obtain notifications via their mobile phone, alerting them when a child has left school or another defined safety zone. There are three runners-up. The Netherlands-based GyPSii is an integrated web and wireless application introduced to deliver user-generated content (eg restaurant reviews) via mobile phones.