Dr Mark Pleydell

摘要

It was, I believe, the Chairman of Unilever who said, "We know that only 50 per cent of our advertising works, we just don't know which 50." As I write this, I am still assimilating what I saw at the huge Intertraffic exhibition at Amsterdam's RAI in March, but, and this is where the Unilever story came to mind, I saw a very large number of offerings of ANPR - or more accurately video/image processing. Now that may be because I was researching the technologies on offer, but compared with previous years, I still think that this is the technology of the moment.