点击此处 ,将本页翻译成中文
将本页翻译成中文
您现在的位置:首页> 外文期刊>Tourism management >文献详情
【6h】

Rethinking traditional Chinese culture: A consumer-based model regarding the authenticity of Chinese calligraphic landscape

【摘要】 Chinese calligraphy is a Chinese traditional cultural symbol, acting as an art form unifying literature, history, and painting. Calligraphic landscapes are common attractions in China's tourism destinations. The purpose of this study was to explore how tourists' attitudes towards calligraphy impact perceptions of authenticity. This paper further develops Kolar and Zabkar's (2010) model by adding attitude variable which differs from motivation into the model, and amending the relationship between various variables in the structural model. A confirmatory factor analysis and structural equation modelling were performed using LISREL 8.51. This research concludes that public ignorance of traditional culture affects perceptions of authenticity and leads tourists to attribute importance to the aesthetics and form of the objective material, rather than to focus on the inner experience found in the traditional Chinese calligraphic arts. Thus tourists remain stuck in the shallow level of heritage and cultural tourism experiences. The managerial and marketing implications of authenticity within this and other contexts are then discussed.

【期刊名称】 Tourism management

【作者】 Qilou (Bill) Zhou; Jie Zhang; Johan R. Edelheim;

【作者单位】 Department of Land Resources and Tourism Sciences. Nanjing University, 22# Hankou Road. Nanjing 210093, Jiangsu, PR China Department of Geography, Jiangsu Institute of Education, Nanjing 210013, Jiangsu, PR China; Department of Land Resources and Tourism Sciences. Nanjing University, 22# Hankou Road. Nanjing 210093, Jiangsu, PR China; Multidimensional Tourism Institute, University of Lapland, Rovaniemi 96300, Finland School of Tourism and Hospitality Management, Southern Cross University, Cold Coast, QLD 4225, Australia;

【收录信息】

【年(卷),期】2013(36),juna

【年度】2013

【页码】99-112

【总页数】14

【原文格式】PDF

【正文语种】eng

【中图分类】

【原文服务方】国家工程技术数字图书馆

【关键词】Authenticity;Attitude;Calligraphic landscape;Traditional culture;Structural equation modelling;

联系方式:18141920177 (微信同号)

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号