The Routledge Handbook of Tourism Marketing

摘要

The Routledge Handbook of Tourism Marketing, an edited collection, is a substantial text, in scope, structure and authorship. The scope, to "explore and critically evaluate the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry", provides a significant challenge which the reader immediately questions whether is possible for one text to actually achieve. Does it? Yes, it does. How? By adopting a clear, structured content of forty-one chapters sectioned in to nine parts and drawing upon the extensive expertise of an experienced editor and international authorship, sixty-six contributing authors in total.