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Examining the Effectiveness of Climate Change Frames in the Face of a Climate Change Denial Counter-Frame

机译:面对气候变化否定反框架,研究气候变化框架的有效性

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Prior research on the influence of various ways of framing anthropogenic climate change (ACC) do not account for the organized ACC denial in the U.S. media and popular culture, and thus may overestimate these frames' influence in the general public. We conducted an experiment to examine how Americans' ACC views are influenced by four promising frames for urging action on ACC (economic opportunity, national security, Christian stewardship, and public health)when these frames appear with an ACC denial counter-frame. This is the first direct test of how exposure to an ACC denial message influences Americans' ACC views. Overall, these four positive frames have little to no effect on ACC beliefs. But exposure to an ACC denial counter-frame does significantly reduce respondents' belief in the reality of ACC, belief about the veracity of climate science, awareness of the consequences of ACC, and support for aggressively attempting to reduce our nation's GHG emissions in the near future. Furthermore, as expected by the Anti-Reflexivity Thesis, exposure to the ACC denial counter-frame has a disproportionate influence on the ACC views of conservatives (than on those of moderates and liberals), effectively activating conservatives' underlying propensity for anti-reflexivity.
机译:先前关于以各种方式构建人为气候变化(ACC)的影响的研究并未说明美国媒体和大众文化中有组织的ACC否认活动,因此可能高估了这些框架在公众中的影响。我们进行了一项实验,研究了当四个框架与ACC否定反对框架一起出现时,敦促对ACC采取行动的四个有希望的框架(经济机会,国家安全,基督教管理和公共卫生)如何影响美国人的ACC观点。这是暴露于ACC拒绝消息如何影响美国人的ACC观点的首次直接测试。总体而言,这四个积极框架对ACC信念几乎没有影响。但是暴露于ACC否定框架确实会大大降低受访者对ACC现实的信念,对气候科学真实性的信念,对ACC后果的认识以及对在近期内积极尝试减少我们的温室气体排放的支持未来。此外,正如反自反论论文所期望的那样,暴露于ACC否定框架对保守派的ACC观(与温和派和自由派的观感相比)具有不成比例的影响,从而有效地激发了保守派反反派的潜在倾向。

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