HOW TO BUILD A BETTER MOUSETRAP

摘要

Looking for thrills? The world of Disney has always been a good place for them. Take that scream-inducing roller-coaster ride, replete with stomach-churning falls from on high—oh, we're just talking about the stock price. The gyrations have been in all the wrong places for Disney of late. Recently the company shut down its Go.com website, laid off 400 of its 2,000 Internet employees and wrote off more than $800 million stemming from its slumping online operations.