Branding America

PETER GUMBEL

首页> 外文期刊>Time >Branding America

【24h】

Branding America

机译：品牌美国

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

If a fine antenna for the political mood were all you needed to create a successful consurmer brand, Tawfik Mathlouti would be a happy man by now. Mathlouti is a French Muslim lawyer who vigorously opposes U.S. foreign policy in the Middle East and believes the world should protest it by boycotting American products. In the fall of 2002, he began marketing Mecca-Cola, a distinctly non-American imitation of Coca-Cola, in France, in Europe.

机译：如果您想要树立政治情绪的最佳天线，那么您可以创建一个成功的消费者品牌，Tawfik Mathlouti现在将是一个快乐的人。玛特洛蒂（Mathlouti）是一位法国穆斯林律师，他坚决反对美国在中东的外交政策，并认为世界应该通过抵制美国产品来抗议它。在2002年秋天，他开始在欧洲的法国销售可口可乐，这种可口可乐显然是非美国人的模仿品。

著录项

来源
《Time》 |2005年第9期|p.A13-A14|共2页
作者
PETER GUMBEL;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类连续出版物;政治、法律;
关键词
入库时间 2022-08-17 13:47:53

相似文献

外文文献
中文文献
专利

1. Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding [J] . MiiaGrénman, UllaHakala, BarbaraMueller Journal of Product & Brand Management . 2019,第4期

机译：健康品牌推广：深入了解美国和芬兰消费者如何将健康作为自我品牌推广手段
2. HENDRICK'S GIN BRAND AMBASSADOR JIM RYAN NAMED BEST AMERICAN BRAND AMBASSADOR AT TALES OF THE COCKTAIL 2012 SPIRITED AWARDS® [J] . Kentucky beverage journal . 2012,第9期

机译：亨德里克的杜松子酒品牌大使吉姆·瑞恩（Jim Ryan）在《鸡尾酒》杂志2012年SPIRITTEDAWARDS®评选的最佳美国品牌大使中
3. FIAT DOBLO TO ENTER NORTH AMERICAN MARKET UNDER THE RAM BRAND UNDER THE RAM BRAND [J] . Automotive Fleet . 2011,第12期

机译：菲亚特·多博（FIAT DOBLO）在RAM品牌下进入北美市场
4. The Interplay and Consequences of Brand Globalness and Local Iconness: The Case of Mexican American Consumers [C] . Mo Zolfagharian, Sasawan Heingraj AMA Winter Academic Conference . 2019

机译：品牌全球性与地方诠释的相互作用和后果：墨西哥美国消费者的案例
5. Party brands in crisis: Partisanship, brand dilution, and the breakdown of political parties in Latin America. [D] . Lupu, Noam. 2011

机译：处于危机中的政党品牌：党派关系，品牌稀释和拉丁美洲政党的崩溃。
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

机译：品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Branding America

摘要

著录项

相似文献

相关主题

期刊订阅