The Smell of Competition

摘要

Call it the davos of nose, the olfactory Olympics, the Sundance of Scent. On June 5, representatives of more than 50 top fragrance-and-flavor companies will converge at the World Perfumery Congress in Cannes, France, to charm potential customers and herald their latest innovations. Gilles Andrier, CEO of Givaudan, the industry leader, will speak on "The Noses of Tomorrow." The latest robotic smell mixers will be on display. International Flavors and Fragrances (IFF), Givaudan's closest rival, will fly in most of its 96 top scent developers separately to the June congress; their noses are so precious that IFF prohibits more than two from ever traveling on the same plane.