Global Business

摘要

This is not your mother and father's mom-and-pop outfit. About four years ago, when their daughter Juno was on the way, investment banker Adam Adelman and composer Belinda Takahashi, both 38, of Fairfax, Calif., were shopping for music dvds for the baby. Takahashi was appalled by the synthesized classical music they heard on one dvd about creating music. "We can do better," she said. It was the birth of an idea, not to mention the arrival of an actual child. Juno Baby, their educational-dvd, apparel and toy company for children under 5, launched in mid-2006. "Her passion was for the idea and the music," Adelman says. "My passion was the excitement of building a company." Juno the child is now advancing through preschool.