Our Foolish Decisions

摘要

Ask people if they'd like a 15C Lindt truffle or a id: Hershey's Kiss, and 73% buy the truffle. Drop a penny off the price of each-a 14C truffle or a free Hershey's Kiss-and only 31% choose the Lindt. Is eating the chocolate you don't really want worth saving a penny? Probably not. But in the economics of life, we often show bad judgment, like allotting too much value to thines that are free.