Before the drama mad men could re- rnturn for its third season, AMC and creator Matthew Weiner had to resolve a conflict over-fittingly for a series set on Madison Avenue-advertising. The network wanted to add two minutes of ads; Weiner didn't want to cut the show. The eventual compromise-each episode will run an hour and two minutes-preserves the show's generous run time, 48 minutes or so sans commercials, compared with 42-ish for most network dramas. And what does Mad Men need the extra time for? Nothing.
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