Inside the Secret World of Quants and Data Crunchers Who Helped Obama Win

摘要

In late spring, the backroom number crunchers who had powered Barack Obama's campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash for a chance to dine in Hollywood with Clooney-and Obama.