THE TABLET TOY THAT GETS PHYSICAL

摘要

Like many kids, Pramod Sharma's daughter loves the iPad. But "when her face is glued to the screen, six inches away, all day long-I wasn't too happy," he says. (Studies have shown that too much screen time can lead to attention problems and obesity.) So the ex-Google engineer and his former colleague, Jerome Scholler, devised a way to bring virtual play back into the real world. Osmo's "reflective AI" attachment enables the iPad camera to interpret physical objects-allowing kids to mimic an onscreen pattern with colored tiles, for example, and get rewarded for doing it correctly (while also refining their motor skills). The toy, which debuted in October, has helped Osmo raise $14.5 million in capital and is now being sold in the Apple Store. "Many kids can play at once," says Sharma, "so it becomes more interactive and imaginative."