A thousand video clips from redcarpet interviews have brought us to this moment: "Who are you wearing?" sounds like a normal question. Translated from anatomically impossible shorthand, the query-typically from a journalist who is prepped with the answer, posed to a movie star coached to respond-means, What is the name of the famous designer whose label is stitched into the rarefied, camera-ready, impossibly expensive garment on loan to you? Whose product have you, upon consultation with your style team, agreed to model, benefiting not only the famous designer in question but your own brand?
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