EEF plan to boost its public profile

摘要

As UK manufacturers face a worsening recession, the EEF is conspicuously beefing-up its ability to champion their cause. The organisation's latest move to raise its profile in government and media circles is the appointment of a campaigns manager, Andrew Parkinson, who joins next week from the British Chambers of Commerce. Ian Peters, the EEF's director of external affairs and marketing, said Parkinson's appointment was part of an orchestrated effort to be a more effective lobby for the manufacturing sector's arguments.