Industrial product designers believe they can bring to the development process a strong understanding of how the user wants a product to look, feel and act Talk to an industrial product designer for more than two minutes and the words 'what the user wants' will more than likely be said. It is an article of faith among designers that they can bring to the development process a strong understanding of how the user — who may or may not be the same person as the customer — wants a product to look, feel and act.
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