Engineering makes the world go round: In the run-up to the 2012 Olympics engineers will be in great demand - precisely the time

摘要

WHY IS IT that engineers have such a low profile in the media? Our mainstream television screens are occasionally filled with programmes with a branch of engineering as a theme, but is this really representative of our world today? The presenter will usually be portrayed stereotypically as an eccentric or a cartoon boffin. A tendency to present engineering achievements in terms of personalities above technicalities has done little to enhance the prestige of engineers.