Our online article 'Sport must take central role in innovation' argued that research into sporting technologies could potentially reach into other sectors Money remains the problem. Transferable technologies exist in sport but will not be adopted due to the small market. Manufacturers and investors demand returns. With such a small market you have to totally capture the market for even a small return on investment. Here is the conundrum: is sporting technology transferable to other markets? Will transferred sporting technology make a return on investment in these alternative markets, and is the alternative market large enough for a financial return?
展开▼
