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摘要

Seeing the light: using future thinking and new technologies to change our world. Neil McDougall. managing director Frazer-Nash Consultancy People often think that the inventions and technology that have changed the world were the result of some kind of 'lightbulb moment'. The metaphor implies that we can throw a switch and shed light on the solution to a problem. As engineers, scientists and technologists however, we know it's not that simple. Innovation is hard work, and it's usually a team effort.