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Designing Career Paths in Graphic Design: A Document Analysis of Job Advertisements for Graphic Design Positions in Finland

机译:在平面设计中设计职业道路:芬兰平面设计职位的招聘广告的文献分析

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摘要

How to practically monitor what is sought from designers in practice forms a basic concern for educators in design. In this paper, we analyse what employers require from applicants in 230 job advertisements for graphic design positions from Finland. We structure the requests stated in the advertisements in terms of what graphic designers are expected (a) to deliver, (b) to know, and (c) to have. We compare the specific requirements listed for traditional and digital graphic design positions. The results of our analysis suggest that the skill set outlined in the advertisements for traditional graphic design positions suggests a more 'generalist' professional, whereas the skill set outlined for digital positions suggests a more 'specialist' professional. We end the paper by discussing the implications of our findings for graphic design education and how our research process could inform educational programme developments.
机译:如何在实践中实际监测设计师的要求,是设计教育者的基本关切。在本文中,我们分析了230个来自芬兰的平面设计职位的招聘广告,雇主对申请人的要求。我们根据期望(a)交付,(b)知道和(c)拥有哪些图形设计师来构造广告中陈述的要求。我们比较列出的传统和数字图形设计职位的特定要求。我们的分析结果表明,广告中概述的针对传统图形设计职位的技能组合表明了一个更“普通主义者”的专业人员,而针对数字职位概述的技能则表明了一个更加“专家”的专业人员。在本文结尾处,我们讨论了研究结果对平面设计教育的意义以及我们的研究过程如何为教育计划的发展提供信息。

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