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How Virtual Exhibition Presentation Affects Visitor Communication and Enjoyment: An Exploration of 2D versus 3D

机译:虚拟展览演示如何影响访客沟通和享受:探索2D与3D

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摘要

As online virtual exhibitions become a central communication channel in museums, and both the communication and entertainment aspects of museums are being emphasized, various presentation methods are being adopted to attract visitors to such exhibitions. Therefore, this study examines the effect of virtual exhibition presentation methods on visitor communication and enjoyment, focusing on a comparison of 2D and 3D presentation. The findings indicate that 2D presentation is more effective for intuitive communication than 3D, and visitor enjoyment was aroused at different points according to the presentation methods. The 2D visitors showed their interest in information acquisition while focusing on exhibition content, whereas 3D visitors enjoyed exploring the virtual environment. Additional implications of this study for both further research and practice are discussed.
机译:由于在线虚拟展览会成为博物馆的中央通信渠道,并且正在强调博物馆的通信和娱乐方面,正在采用各种演示方法来吸引游客对此类展览。因此,本研究探讨了虚拟展览演示方法对访客沟通和享受的影响,专注于2D和3D演示的比较。结果表明,根据演示方法,2D演示对于直观的通信比3D更有效,并且游客享受在不同的点处引起不同的点。 2D访客在专注于展览内容的同时表明了他们对信息收购的兴趣,而3D访客享受探索虚拟环境。讨论了这项研究对进一步研究和实践的额外影响。

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