The next generation

摘要

In times of recession, innovation is key to maintaining growth. That's the view of US brewer MillerCoors, which explains part of the inspiration behind the imminent national launch of beer brand Miller-Lite in aluminium bottles. rnJulian Green, director of media relations at the brewer, explains: "In a recession, consumers see beer as an affordable luxury. However, the overall industry will still be affected. rn"Innovative ideas help to keep the business going forward whatever the economic climate - that's why we introduced the vented end and thermochromic ink for our Coors cans, and why we introduced MillerLite in aluminium bottles." rnMillerCoors chose Ball's Alumi-Tek bottles for the project, manufactured using technology licensed from Japanese can-maker Universal Can. Coffee shop chain Caribou first used the bottles in the US market, adopting 12oz versions for its chilled coffee drinks. MillerCoors opted for the 16oz size - a US pint, leading to the brewer subsequently calling the product as the 'Aluminum Pint'.