US soft drinks market continues to decline

摘要

Volumes of packaged drinks in the US fell by 3.1 percent in 2009, making it the second consecutive year of decline, according to data from New York-based Beverage Marketing Corporation (BMC).rnTotal volume of refreshment beverages was 28.9 billion US gallons (1,092 million hectolitres) which represented a sharper dip than the 2.1 percent fall from 2007 to 2008, as the weaker economy in the US took its effect.rnBut as the larger carbonated soft drink sectors suffered, a number of key drinks and brands continued to grow. Ready-to-drink tea and energy drinks were both up by 1.2 percent and 0.2 percent respectively, though with much slower growth than the past.