Creativity adds value to premium cookie brand

摘要

American shoppers recognise that all canned food is not alike. But don't expect them to pay extra simply because one processor packs tomato soup in a colourful metal container or another puts baked beans in a kettle-shaped can. So long as we're mired in this recession - which shows no sign of easing - shoppers will seek the best possible value when choosing kitchen necessities. It's a meat-and-potatoes attitude at the cash register, as folks continue to opt for utilitarian bargains over pricier embellished canned products.