Take the time to ensure your cans look their very best

摘要

The entries and winners to this year's Cans of the Years Awards will be showcased this month, and I am always interested to see how the industry has represented itself. It is important for canmakers to remember that every piece of decoration and label produced means something to their customers - not necessarily the consumers, but always the brand owners. Advertising and brand identity are a key part of business and indeed of today's society, and companies invest a lot of time and money into defining and promoting their brands. And if you work in packaging, then you will be working with the marketing teams responsible for these brands.