Mexico beckons for Campbell's

摘要

Campbell Soup has signed a deal with two leading Mexico-based canned food and drinks firms that will enable the manufacture and distribution of its beverages, soups, broths and sauces in a growing market of more than 100 million.Grupo Jumex, the largest producer of fruit juices and nectars in Mexico, will manufacture and distribute Campbell's V8 drinks portfolio throughout the Mexican market. Meanwhile, Con-servas La Costeiia, one of Mexico's largest producers of prepared foods, will manufacture and distribute Campbell's soups, broths and Italian sauces.