Ball unveils variable printing technology

摘要

Ball Corporation launched the newly-licensed Dynamark Variable Printing Technology that "allows variety in graphics" while using familiar lithography."Variability is an increasingly important tool that brand marketers can leverage to connect with consumers," said Jay Billings, director of innovation and marketing for Ball's metal beverage packaging, Americas business."Continued economic uncertainty has caused consumers to take fewer shopping trips, and brands need ways to differentiate themselves and capture attention.