Cans are increasingly the preferred pack

摘要

The metal can is increasingly the consumer's drinks packaging of choice, with 77 percent of consumers aged 14-17 using canned drinks at least once a week, the latest research says. Commissioned by industry body Beverage Can Makers Europe (BCME), the GfK study says these figures correlate with the rise in the energy drinks market-52 percent of energy drink consumers now say the can is the pack they drink from most, compared to 34 percent in 2007.