Nautical theme nets success for Crown

摘要

Crown's Can of the Year-winning secondary tin for a bottle of Fishers Gin is an elaborately embossed yet understated product whose gently undulating lines evoke centuries of seafaring tradition along England's east coast. But behind this crisp and effortlessly-stylish product are six hard months of work between customer, designer and canmaker that spanned three cities, dozens of canmaking experts and more than a few hiccups.