Monster sales fall short of expectations

摘要

Increased competition in the energy drinks market may have affected Monster Beverage's second quarter results. Monster's sales in the three months to the end of June 2019 were up 8.7 per cent to US$1.10 billion compared with the same period last year. Meanwhile, gross sales rose 8 per cent to$1.29bn. Gross profit, as a percentage of net sales, for 2019's second quarter was 59.9 per cent, compared with 61.1 per cent in the same period in 2018. Monster attributed this to geographical and product sales mix and rising input costs.