Hard seltzers help growth in beer sales

摘要

The market for hard seltzers is buoyant with impressive sales growth and a steady influx of new products. Last month, Anheuser-Busch InBev launched Natural Light Seltzer, a 6 per cent ABV beverage available in packs of 12 ounce cans in addition to a 25oz single-serve can. "The seltzer category is booming. It's part of a larger shift in consumption across America and we believe it has tremendous staying power," said Ricardo Marques, vice president of core and value brands at Anheuser-Busch.