Fashion Thinks Global: The Pat Riley Effect

摘要

While in Bangkok on business this spring, I visited an Indian tailor to have some shirts made. As I was describing the type of collar I wanted, which has a certain curve, the tailor interjected, "Oh, you want the Pat Riley!" Pat Riley is, of course, the successful National Basketball Association coach. He may be a household name among sports fans in America, but among traditionally dressed Indian tailors in Bangkok?