Textiles Balalaika: Firm Projection Toward The Future

摘要

In conjunction with Colombiatex 2013, Atanasio Bersis, president; Hector Mauricio Londono, textiles manager; Alvaro Arbelaez, apparel manager; and Alvaro Zuleta, commercial director, Textiles, of Textiles Balalaika, led a tour of the plant facilities outside of Medellin. The company is part of Balalaika Group, which was founded in the 1960s, when business was conducted without much administrative paperwork and the individual word was a precious asset. It was not until 1980 that the group achieved double-digit growth, and it has overcome the challenges caused by the opening of world markets and globalization. Over the years, Balalaika objectives have focused on new markets and strategies to survive competition by larger manufacturers, such as those found in the Far East.