Two events recently marked smother chapter in the history of television shopping channels. The first was that Sit-up TV - which operated Bid TV and Price-drop TV and once used David Dickinson as the face of its brand - went into administration. The second was that the wrecking balls moved in to demolish the old south-west London headquarters of QVC - an iconic, neo-classical building that once represented the dreams of the pioneers of home shopping. The incidents tell stories about two different areas of the UK market, which is still big business. Figures from research and consumer insight company Opinion Matters suggest the British market for products bought from TV shopping channels is worth around £1bn a year.
展开▼
