The analysis of social resource mobilization on new media: A case study of Chinese environmental protection documentary Under the Dome

摘要

According to the theory of online social mobilization and the theory of resource mobilization, the paper takes environmental protection documentary Under the Dome as the research object to analyze the mechanism of online resource mobilization from three dimensions including resource, framework and member, as well as answering the research complex on the environmental risk communication - how to use resource mobilization to achieve desired communication effect in the circumstance of new media. Meanwhile, based on social network analysis, the paper discusses whether in this case the communication effect was obtained and the purpose of online social mobilization was achieved. Moreover, it also probes into the problems in online mobilization of environmental issues and posits optional research approaches in the future.