MOBILE VAS : OPPORTUNITIES FOR TELECOM SERVICE PROVIDERS

摘要

This article briefly describes about VAS (Value Added Services), its types, its performance, potential, implications on end user and its various applications. VAS has lived up to the ever increasing demands of the customer be it games, news headlines, Internet, astrology, music or mobile banking. Mobile phone companies have moved beyond voice communication and are exploiting the customer by offering new and high end VAS applications and generating new revenue streams.