BIG BOX, ELECTRONIC RETAILERS CLAIM MORE THAN HALF OF CELLPHONE SALES

摘要

Service providers’ retail stores still attract the highest proportion (47%) of mobile phone buyers, but big box and consumer electronic retailers are nipping at their heals, according to research from Telephia. Among recent wireless purchasers who bought their handsets in the past 6 months, 32% bought handsets from Wal-Mart; RadioShack came in 2nd with 28%. Best Buy, with 12%, Target with 8% and Circuit City with 7% rounded out the top 5 retailers. Telephia’s data showed retailers made many prepaid cellphone sales. Among recent wireless device purchasers who subscribed to prepaid plans, 40% bought their plan from a major retailer, while Web storefronts had an 11% share.