GARTNER: MOBILE GAMING A $4.5 BILLION MARKET IN 2008

摘要

Consulting firm Gartner said mobile gaming revenue will grow to $4.5 billion in 2008, though games continue to lag behind other mobile entertainment services. It said it expects global users to spend $6.3 billion by 2011. It added that operators and game providers can increase usage via game demos and advertising funded titles. It also suggested tailoring gaming services to individual consumer demographics, targeting smartphone users with more sophisticated games while reaching out to lower-income subscribers with discounted or free titles, it said