Telecom Companies Advised to Work with Google, Not Fight It

摘要

Google is causing “fear and paranoia” in the telecom industry, and telcos should exploit the search and technology giant rather than be exploited, Ovum research said. “Google’s ability and willingness to invest in whatever is necessary to achieve its aims is placing a growing strain on traditional telecoms industry players’ ability to roll out novel and profitable services to their subscriber bases,” said analyst Tony Cripps. By targeting users of connected devices besides PCs, Google is competing with telecom players, he said. The company will try to make its Web applications and content ubiquitous on TVs and other screens used to watch video, he said. Telecom players should invest in core assets and look for ways to complement Google, Ovum said.