Microsoft's Purchase of Nokia Comes as Device Branding Critical in Smartphone Market

摘要

Microsoft’s plan to acquire Nokia’s Devices and Services business for $7.2 billion is the first stepnin the acquirer's steep climb to gain solid share in an increasingly brand-driven market dominated by iOSnand Android mobile operating systems, analysts said Tuesday. “The branding of the phones to date hasnbeen the primary means of success” in the smartphone market, NPD analyst Stephen Baker told us. “Thenfact that Samsung stepped so far up in front of all the other Android brands shows that more and more thenmarket for phones is a brand market versus an operating system market.”