Content Providers Need to Weigh OTT Service Opportunities, NPD Says

摘要

U.S. homes that tune into family network programming or subscribe to premium movie channels aren20 percent more likely than other viewers to have their TV connected to the Internet, said research fromnNPD. Family network viewers are 22 percent more likely to have a connection to the Internet via TV, followednby premium movie channel subscribers at 19 percent, found a survey of Internet homes, NPD said.