Internet

摘要

AM/FM radio represented the largest share of music listening among consumers aged 13-35,nat 24 percent in Q4 2012, but it's losing its lead in the segment, slipping 2 percentage points fromnthe year-ago quarter, according to NPD Group. Internet radio — including subscription-based andnfree services — grew by 6 percentage points over Q4 2011, to 23 percent of total music listening time, NPD said. In the same age bracket, among listeners who stream music, Pandora’s free versionnled with 39 percent listener share, followed by iHeartRadio (11 percent), Spotify’s free version (9npercent), Grooveshark (3 percent), Slacker (2 percent), Pandora One (2 percent), TuneIn (2 percent),nlast.fm (2 percent) and Xbox Music (2 percent), NPD said. Sixty-two percent of 13-35s who usednstreaming services reported an uptick in their usage for the period, and 51 percent said most of theirnmusic listening took place in their vehicle. In the 36-and-older age group, Internet radio accountednfor 13 percent of total music listening, while AM/FM dominated music listening time with 41 percent,nNPD said. NPD’s “Music Acquisition Monitor” also reported a decline in consumers listeningnto CDs and digital music files. In overall share of music listening, CD listening dropped 2 percentagenpoints to 9 percent in 2012, while satellite radio and on-demand held at 14 percent and 5 percent.nMusic files saw a 1 percentage point dip to 16 percent of listening share versus Q4 2011, NPDnsaid. More than half of Pandora and iHeartRadio listeners used their mobile phone to access thosenservices, NPD said, and roughly one in five Pandora or iHeartRadio users are also connecting tonthose services in their cars, NPD said. The results were based on 7,600 NPD consumer surveys,nwith data weighted to represent U.S. population of Internet users age 13 and older.