Media Industry to Re-Run TV Boss PSAs as Part of New Parental Tool Campaign

摘要

Remember the "TV Boss" public service announcements that ran in 2006 and 2007? They're comingnback. The PSAs portrayed young parents telling recognizable TV character tropes — the mobster, thenkiller, the junkie — that while their shows were very entertaining they would be "blocked" in their homesnwith young children. Media industry groups said Wednesday they're reviving the campaign as part of anbroader effort to educate the public about TV parental controls. Such a campaign had been expected (CDnJan 30 p1) after the media industry came under congressional scrutiny following the elementary schoolsnmassacre in Newtown, Conn.