Wireless

摘要

Consumers will redeem 10 billion coupons via smartphones and tablets this year — a more than 50npercent increase over 2012, Juniper Research said Wednesday in a report. Consumers redeem 10 percentnof mobile-issued coupons, a far higher rate than the less than 1 percent redemption rate for print and PCissuednones, Juniper said. Retailers are increasingly using mobile as a delivery channel for coupons in ordernto drive sales, as well as enhance consumer engagement and retention, Juniper said. “While we’venheard that online retail is killing the High Street [the U.K.'s term for Main Street] ... mobile offers a meansnof engaging with the consumer at every point in the retail lifecycle, from product discovery to productnpurchase,” said Windsor Holden, the report’s author, in a news release. Mobile-issued coupons shouldninclude a time-based element, Juniper said, noting that several mobile-issued offers have gone “viral,” renderingnretailers unable to meet consumer demand (http://xrl.us/bodowv).