Words are the foundation of communication. Even on the increasingly visual Web, a developer's words can entice, engage, and persuade his or her site audience. As we strive to make our sites look and act sophisticated and efficient, we often forget that what we say and how we say it is as necessary to the success of our projects as the quality of our HTML, graphics, and programming techniques. Designers must treat language as an integral part of a site's design. This means approaching each word on a page with the same intensity as you would your programming code and interface design. To do this takes some planning, creativity, and skill.
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