Most technical communicators are familiar with quantitative data analysis, both in the materials they work with and in the various counts that marketing departments provide. Handling quantitative data is fairly straightforward, as technical communicators apply both descriptive and parametric statistics to arrive at averages, trends, and most and least liked features. Perhaps even more frequently, they deal with qualitative data in feedback from user and focus groups, responses to user interfaces and Web sites, and comment cards. These data require different handling, especially because such analysis is becoming more and more important as people realize that numerical responses do not tell the whole story.
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