Smashing Logo Design: The Art of Creating Visual Identities

摘要

British graphic designer Gareth Hardy's book on "smashing" logo designs is written with fellow graphic designers in mind. But those who hire or work with graphic designers will also gain valuable insights from this almost 300-page book. In Part I, Hardy explains the power of logos and includes a brief section about what logos are and aren't, a necessary section given the common misunderstanding that logos are synonymous with brand. Next he describes the many types of logos: "from pictures to words to abstract symbols" (p. 9) and the advantages and disadvantages of each.