The author, Lynda Felder, must have written the book she wished was available to teach her Pratt College students. Having been raised in the era of social media, their cry was likely "Don't make me read print!" Nowadays, isn't it all about the message, the audience, and telling a good story? Don't be fooled. The Web is not just aural, as were the storytellers of bygone days. It is still mostly written. This is clearly indicated by chapter titles in the book: Best Practices for Writing for the Web, Writing Nonlinear Interactive Stories, Writing Succinctly, Writing Instructions, and Writing Blogs.
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