Content Everywhere: Strategy and Structure for Future-Ready Content

摘要

Wachter-Boettcher addresses the contemporary issue of how to make content available not only on the desktop, but also on numerous mobile devices. Her answer lies in structuring the content so as to make it readily adaptable to these various platforms. Content Everywhere: Strategy and Structure for Future-Ready Content outlines procedures for accomplishing this goal. Wachter-Boettcher's main message is in two parts: (1) we can no longer afford to design content using page models, and (2) we must stop designing content for individual platforms.