Content Strategies at Work: Real-World Stories to Strengthen Every Interactive Project

摘要

Margot Bloomstein highlights the benefits of content strategy for businesses in her book, Content Strategies at Work. With 164 pages' worth of real-world stories, she explores the many faces of content strategy, big and small. Bloomstein covers a variety of outlets for content strategy use, such as design, project management and information architecture, copywriting, search engine optimization, and social media. She uses a witty, fun tone throughout the book, going so far as referring to the reader with pet names such as "Buttercup," making it entertaining and informative (or borderline annoying if you're touchy about cutesy tones).